Investment Writing

[icon name=”lightbulb-o” class=”fw”] Thought Leadership Content
[icon name=”clock-o” class=”fw”] Timely Market Commentary
[icon name=”book” class=”fw”] Educational Content
[icon name=”line-chart” class=”fw”] Marketing Collateral and Product Supportive Material
[icon name=”television” class=”fw”] Paid and Earned Media Placements
[icon name=”comment” class=”fw”] Investment Commentaries

Institutional investors, consultants and financial advisors are deluded with investment commentary. So too, are individuals seeking financial advice. Your content must cut through the clutter and noise. It’s not enough to rehash a news event or tout strong investment performance. Nor is it reasonable to expect busy decision makers to comb through a dense, 20-page white paper. Your content must be clear, concise, insightful and unique. Verbal Alpha can help you strike that delicate balance. We provide freelance writing for the following materials:

Thought Leadership Content

[icon name=”lightbulb-o” class=”fw 3x” unprefixed_class=”pull-left”]Clients seek more than just strong investment performance from the stewards of their capital. When asset managers share their thoughts on the markets and lend insight into how they navigate risks or access opportunities, they create partnerships that are more likely to last. Similarly, wealth management firms distinguish themselves when they educate clients and communicate the “how” and “why” during difficult market environments.

Verbal Alpha works with investment firms to articulate their insights and get thought leadership to market in a timely fashion. In addition to freelance writing, we also help companies generate ideas for new material that reflects their expertise.

Timely Market Commentary

[icon name=”clock-o” class=”fw 3x” unprefixed_class=”pull-left”]A market-moving event is an opportunity for an investment firm to distinguish itself as a thought leader or trusted partner. Verbal Alpha works with companies to quickly produce written material, getting your insights in the hands of your clients when the topic is still fresh in their minds.

Educational Content

[icon name=”book” class=”fw 3x” unprefixed_class=”pull-left”]eBooks, best practice guides and other written material can educate clients and establish your company as a valuable partner before they know they need one. Verbal Alpha works closely with marketing and sales teams to ensure content answers the key questions of your desired audience.

Marketing Collateral and Product Supportive Material

[icon name=”line-chart” class=”fw 3x” unprefixed_class=”pull-left”]Marketing collateral should concisely highlight the key points and benefits about a product or service, but avoid “spin.” Verbal Alpha serves as an independent arbiter, making sure your marketing collateral maintains that careful balance.

Paid and Earned Media Placements

[icon name=”newspaper-o” class=”fw 3x” unprefixed_class=”pull-left”]If your company has targeted a paid or earned media placement in a desired publication, we can tailor the article in a way that matches that publication’s style and sophistication.

Investment Commentaries